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Bass Pro Shops and Cabela’s

Johnny Morris is creating an unprecedented alliance of over 200 million passionate customers, team members, industry partners, and leading conservation organizations to make a significant impact in our communities and the future of the outdoors.

Johnny pioneered the concept of destination retail and created an outdoor gear enterprise that is one of the most beloved and well-recognized brands in North America. Today, Bass Pro Shops has nearly 200 retail stores and marine centers across North America, and Outfitters welcomes more than 200 million visitors annually.